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Bollyring is dedicated to bringing Latest bollywood and next-generation content to the wireless world. Bollywood ‘s Polyphonic Ringtones, Truetones, Realtones, Java Games, Animated Graphics, and Mobile Videos - the Bollyring content library is continuously updated with material and is accessible by virtually all cell phone users in the USA, By 95 % of carrier or phone model.

Bollyring is powered by Wire2Air mobile content delivery platform and mobile store front. Bollyring offers psms for content billing, and as well as credit card and paypal billing for worldwide users.Wire2air maintains connections to all major wireless carriers including Verizon Wireless, AT&T, T-Mobile™, Sprint/Nextel, Alltel, U.S. Cellular, Cellular One. Bollyring mobile can be accessed via web or wap (mobile web) seamlessly.