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SMS Marketing
Wire2air announced the launch of, the first cross-carrier, self-provisioning web tool for creating interactive SMS promotions to cell phone subscriber in the USA

- Create interactive SMS marketing events on-the-fly
May, 2006 -- Wire2air announced the launch of the first cross-carrier, self-provisioning web tool for creating interactive SMS promotions to cell phone subscriber in the USA. The web interface allows users to set-up and run their own integrated SMS marketing events and view results as they are displayed in real-time. Unwired Events is a versatile web application that can be used by marketing agencies, radio, television, and print media.

Integration of SMS marketing has been slow in gaining traction in the USA, primarily due to the high start-up costs charged by SMS marketing companies. The introduction of DYI tools like Wire2air effectively lowers the entry-level and allows broader access to this innovative new marketing channel.

Wire2air includes several modules that enable users to create a variety of interactive events including SMS voting, SMS Text2Win, SMS Alerts, plus the ability to manage opt-in databases of cell phone subscribers. This supported by 95% of us carriers.

http://www.wire2air.com